Building One Premium Digital Experience Across Saudi Arabia and Oman

Husaak operates across Saudi Arabia and Oman, serving both B2C and B2B audiences through outdoor experiences, tours, travel packages and corporate programs. But the two markets had developed different visual tones, and the existing digital presence no longer reflected the premium experience Husaak wanted to deliver. We brought both markets into one recognizable bilingual brand and digital system while keeping the needs of each market intact.

We studied Husaak’s business, competitors and service structure, then redesigned the website around a more premium and consistent customer journey. Saudi Arabia and Oman were brought into one connected product direction, designed bilingually in Arabic and English from the start. The work also extended beyond the website into brochures, itineraries, pitch decks, social content, tickets, gift cards and other customer touchpoints—creating one recognizable brand language across both markets.

Husaak serves both travelers and corporate customers, so the experience needed to support more than direct tour bookings. We designed company profiles, proposals, campaign material and sales collateral for B2B growth, while also extending the same design system into new tourism initiatives, destination campaigns, maps, brochures and on-site materials—keeping every touchpoint within one consistent Husaak identity.

The redesign brought Husaak’s Saudi and Oman experiences into one consistent bilingual system, making the brand feel more premium and recognizable across customer journeys, corporate sales and tourism campaigns. By connecting brand, website, content and development under one direction, Husaak gained a stronger foundation for future destinations, new services and continued growth across both B2C and B2B experiences.

The website was only one part of the transformation. The bigger outcome was giving Husaak a consistent system for how the brand looks, communicates and sells across Saudi Arabia and Oman, across digital channels, campaigns and both B2C and B2B customer journeys.