Product Strategy & Design

Fix the product problems holding back growth.

We identify where your product is losing conversion, activation, adoption or operational efficiency — then redesign the experience around what the business actually needs.

Start a Product Conversation
51%14%Drop-off
70%+Manual work reduced
200K+Users
1000+Enterprise screens

Founders and Product Teams We’ve Shipped With

Spekit
Dizzion
Raqtan
Repurpose.io
32Co
Y Combinator
Marble
Feedvisor
Bluemark
Plexus
HoneyBricks
EkuepEkuep
Cleanlife
Qordata
SullysSandbox
Lity
Service4Charger
agility health
Thisway
ZumvetZumvet
Kyan
Multigate
Cofe
finwize
GP FlowGP Flow
Arrive
Homeremitt
Spekit
Dizzion
Raqtan
Repurpose.io
32Co
Y Combinator
Marble
Feedvisor
Bluemark
Plexus
HoneyBricks
EkuepEkuep
Cleanlife
Qordata
SullysSandbox
Lity
Service4Charger
agility health
Thisway
ZumvetZumvet
Kyan
Multigate
Cofe
finwize
GP FlowGP Flow
Arrive
Homeremitt

The cost of friction

Product friction has a business cost.

We look beyond the interface to understand what is actually holding the product back.

01

Weak onboarding lowers activation.

02

Complex workflows slow adoption.

03

Buried features waste product investment.

04

Legacy UX creates friction for users and teams.

05

Poorly placed AI adds complexity instead of value.

What changes

The transformations we help create.

LEGACY → MODERN

Every Legacy System, One Modern Layer.

Rebuild interfaces, patterns and interactions that have accumulated years of complexity into something clean, current and built to scale.

  • Full UI/UX modernization(Design systems, components & more)
  • Incremental migration paths, zero downtime
  • Consistent design tokens across products
  • Modern, accessible and enterprise-ready(WCAG, SOC 2)
Before and after enterprise dashboard redesign

Selected work

Complex products, enterprise systems and AI platforms — redesigned around how they need to work next.

Explore all work
Saudi executive reviewing an executive strategy dashboard on a tablet
Executive strategy dashboard — individual performance view in a boardroom
Executive strategy dashboard — bureau progress board in a boardroom

Designing Executive Strategy Dashboards for Saudi Enterprises

We transformed sales, promotion and demand planning into one connected AI-powered decision system.

Husaak travel booking website on a laptop — Adventure, Planned to Perfection
Husaak travel booking website detail
Husaak travel booking website detail

We Built One Digital Experience Across Two Tourism Markets

We unified Husaak's digital experience across Saudi Arabia and Oman, from brand and web through customer journeys and supporting experiences.

Dizzion service-request dashboard on a monitor — A Smarter Way to Manage Desktops
Dizzion analytics dashboard on a tablet
Data-center architecture

We Modernized a 100+ Screen Enterprise Platform From the Ground Up

We redesigned complex SaaS workflows, navigation and product systems around a more scalable enterprise experience.

Fils GHG report on a monitor — From Event Planning to Climate Action
Fils GHG report on a tablet
Fils — projected GHG emissions on a world map over an aerial forest photo

We Built the Product System Behind Enterprise Carbon Action

We transformed complex reinforcement-learning workflows into a structured product operators could configure, monitor and trust.

Clinician reviewing neurological scans — Simplifying Complex Neurological Care
Elkra workflows dashboard
Elkra patient management on a tablet

We Redesigned a Cluttered MVP Into an AI-Native Neurology Platform

We rethought complex clinical workflows and embedded AI directly into how clinicians work.

RLcore tag database configuration on a tablet — Industrial AI, Under One Roof
RLcore tag database overview shown to a plant operator
RLcore agents summary emissions dashboard

We Built the Product Experience Behind Self-Optimizing Plants

We transformed complex reinforcement-learning workflows into a structured product operators could configure, monitor and trust.

LaunchHPC workflow comparison dashboard on a monitor — Built for the Heavy Computing
Earth from space at night — global compute infrastructure
LaunchHPC silicon allocation dashboard on a tablet

We Turned Complex HPC Infrastructure Into a Launch-Ready Product

We transformed technical AI and compute infrastructure into a structured enterprise product experience.

What we do

Five ways we improve the product.

01

Product Strategy

Define what should change before committing more time and engineering resources.

  • Product direction
  • Opportunity mapping
  • Prioritization
  • UX strategy
02

Product Experience

Improve the journeys that determine whether users reach and understand product value.

  • Onboarding
  • Activation
  • Navigation
  • Feature adoption
  • Core workflows
03

Product Modernization

Rethink products that have grown beyond the experience they were originally built around.

  • Legacy UX
  • Product restructuring
  • Enterprise readiness
  • Design debt
04

Design Systems

Create scalable product foundations that help design and engineering teams move faster.

  • Components
  • Patterns
  • States
  • Governance
  • Developer handoff
05

AI Product Strategy

Identify where AI genuinely improves the product — and where it doesn't.

  • AI opportunity mapping
  • Copilots
  • Intelligent workflows
  • Decision support
  • Automation

How we work

We don’t start with screens.

We start by understanding where users are getting stuck, what that friction is costing the business, and what actually needs to change.

Understand
Prioritize
Design
Validate
Improve

The goal isn’t to redesign more. It’s to redesign what matters.

What our clients say

Partners on the hard problems.

Clutch★★★★★

The team revamped our app's UX/UI, which increased our 30-day retention to 11% and reduced drop-off from 51% to 14%. Their deep understanding of complex products, proactive collaboration, and ability to suggest meaningful improvements significantly enhanced our e-vehicle app. Communication was seamless, milestones were delivered on time, and our expectations were fully met.

Alexander Back

Alexander Back

Managing Director · Automotive Innovation Hub

The team has been a remarkable partner, providing excellent design work at great speed and with precision. They integrated directly into our internal team, which made collaboration very easy, and helped us rapidly iterate and develop a great product. Coordination was consistently smooth throughout the engagement.

Andrew Crebar

Andrew Crebar

CEO · HoneyBricks

The team made critical improvements to Repurpose.io that maximized retention and feature usage, while helping us incorporate business goals into a more intuitive and user-friendly product experience. Their ability to merge business objectives with design was superb. They were responsive, proactive, and surpassed my expectations throughout the engagement.

Hani Mourra

Hani Mourra

CEO & Founder · Repurpose.io

The team's UX/UI work on Hoorayy helped us turn an early-stage concept into a product we could confidently present to users, clients, and investors. Their work contributed to us raising $165,000 in our pre-seed round. They also demonstrated strong leadership, effective communication, and a clear understanding of what an MVP needed to achieve at that stage.

Hoang Nguyen

Hoang Nguyen

Co-founder & CEO · Hooray Ltd

The team did an incredible job under very tight timelines. The product received very positive reviews and is now in use by more than 200,000 users. It is durable, sleek, and was completed in record time. Their communication and hands-on involvement helped us move quickly on a high-stakes product, and I would highly recommend working with the team for any project.

Dr. Brandon Busuito

Dr. Brandon Busuito

CEO · CoVerified

They walked in with our cluttered MVP and, 90 days later, helped turn it into an AI-native neurology platform our clinicians actually want to use. They embedded with our team, shipped with us daily, and treated AI as a layer instead of a screen — which was exactly how we needed the product to be built.

Dr. Ramy El-Khoury

Dr. Ramy El-Khoury

Founder & Managing Director · Elkra

The team completely revamped our SaaS application with a new modern UI and a much stronger overall product experience. Their strategic and UX inputs were insightful and well thought out, and they introduced fresh concepts that improved how users interacted with the platform—not just how it looked. The component-based design system they created now serves as a foundation for the application, and the results were delivered on time with prompt responses throughout.

Clara Ross

Clara Ross

Principal Product Manager · Dizzion

The team improved our process completion rates and feature-release timelines through their design work. They listened to our requirements and challenged them whenever it was appropriate. The combination of their approach, technical proficiency, and willingness to question assumptions had a profound effect on the product.

Daniel Barnes

Daniel Barnes

Product Lead · 32Co

The team remained attentive throughout the process, which helped them understand our goals in depth. They introduced innovative ideas, improved how complex property metrics were presented through graphs and SaaS-based tables, and helped make the product easier to use and understand. Their attention to detail and collaborative approach gave us confidence throughout the project.

Erqem

Erqem

Product Manager · Mashvisor

The team was excellent to work with in every aspect. They delivered a complete design system alongside multiple mobile-app experiences in a seamless way, giving us a consistent product foundation while supporting the needs of a connected smart-lighting ecosystem. The collaboration was smooth and the output was easy for our teams to build on.

Danny DiCioccio

Danny DiCioccio

Product Manager · Cleanlife

The team provided an excellent UX/UI redesign for our web app and delivered robust, high-quality work that exceeded our needs. They listened carefully, took different ideas into account, and communicated progress clearly throughout the engagement. Their flexible collaboration made the entire process smooth and left us with a strong design foundation for implementation.

Alexey Sytnikov

Alexey Sytnikov

CPO · Marble.so

The team improved the UX/UI of our webshop effectively and helped raise our conversion rates. We upgraded the experience across navigation, responsiveness, search, and the overall shopping journey, which contributed to improved conversion and average order value. Collaboration was easy because they were organized, responsive, and worked like an extension of our internal team.

Armin Krahl

Armin Krahl

VP of Product · Arive

The team turned a convoluted dataset into an easy-to-use mobile application for a retail leadership team. We were impressed with how they presented complex data in a simple and intuitive manner. The final app was delivered on time and according to specification, and their workflow and communication made the project easy to manage from start to finish.

HA

Hassan

Client Services Manager · WeCrunch

The team took responsibility for moving our concept into a working roadmap and prototype, while completing the wireframes and mind maps within the agreed timeframe. The process gave us a clearer product direction and a tangible experience we could use to communicate the idea with stakeholders and move toward development.

Nikhil Verma

Nikhil Verma

CEO & Co-Founder · LivWell

Not sure what needs fixing?

Start with a Product Growth Audit.

We identify the product problems with the highest business impact before you commit to a larger redesign.

Start a Product Growth Audit

You leave with

01

Product Friction Map

Where users and the business are losing value.

02

Priority Opportunities

What deserves attention first.

03

Redesign Roadmap

What should change now, later — or not at all.

04

Critical Flow Direction

A clear view of how one high-impact experience could improve.

05

Executive Readout

A working session with your product leadership team.

Your product probably doesn’t need more screens.

It needs the right problems solved.

Tell us where users are getting stuck, what isn’t performing, or what the business needs the product to become next.

Bring Us the Product Problem